At GDS, we understand that you have many choices when choosing an agency to design and build your website. We know how important the decision is, and it’s a responsibility we don’t take lightly. Before making a final decision, conduct plenty of research—and make sure you understand your options. Questions? Don’t hesitate to call our website experts. They are happy to help in any way, even if it is to provide you with clarification as you navigate the world of web design.
One of the most important decisions you will be faced with is deciding whether to invest in a custom-designed website or a web template. Here are some things to consider:
Web templates are pre-made designs meant for mass production. This means that these templates are available to an unlimited number of companies, so they lack differentiation and customization. Unfortunately, templates also lack memorable branding appeal since there is no “personal touch” to the design.
Many companies choose a website template because it is a cheaper way to design, develop and launch your online presence in a shorter period of time. While this sounds great, it’s important to note that web templates create a more generic look, feel and experience for target audiences.
As the online marketplace becomes inundated and saturated with competition, it becomes increasingly more critical to differentiate your business—and create a splash. It’s important to connect with audiences, and to build a memorable, compelling brand. Unfortunately, when your website looks like every other site, your brand ends up blending in rather than standing out.
Custom-designed websites offer unlimited opportunity to develop your online brand and marketing strategy. Allowing you to create a footprint in the digital world that is unmistakable and unforgettable, your custom site will meet and exceed your needs—and those of your clients. Most importantly, your tailored website design will stand, head and shoulders, above a sea of competitor templates.
It’s true that a custom website design involves a larger investment and a longer development time. However, after nearly two decades of watching small businesses reap the benefits of distinctive, dynamic site design, we’ve proven that the advantages are well worth the investment. Don’t take our word for it; browse our website examples, which represent the caliber of craftsmanship you can expect with a GDS custom-designed website.
Your website has the great potential to skyrocket you to success, or leave you floundering. As one of your most important business assets, it warrants careful consideration. Call today to speak with a website expert, to learn more about our custom-designed websites, and to request a detailed estimate. Remember: you are one step away from elevating your brand identity—and enjoying the profitable results.
For more than seven years, Business Edge Services has been our strategic partner for custom design applications, web hosting, e-mail and social networking. Located here at our New Jersey headquarters, Business Edge delivers technical wizardry and seamless service. They currently host more than 250 of our clients' sites, with friendly, competent tech support coming directly from their in-house experts.