First impressions count, and your logo is likely the first piece of information your audience has about your company. A quality logo instantly communicates your corporate style and philosophy. It’s the foundation of your company's brand, and one of your most important assets. Unfortunately, for most small businesses, logos are the most overlooked aspect of their marketing.
We are authorities on small business logos and brand development. Dan Antonelli’s Logo Design for Small Business and Logo Design for Small Business 2 are industry classics, and he has personally overseen the design and art direction for over 500 memorable small business logos- from general contractors to larger corporations. His specific expertise and decades of experience ensure that all of our logos establish and support your brand identity. His third book on building successful small business brands is scheduled to be released in January of 2012. (Read more about our advantages here.)
We’ve partnered with companies in all geographic locations, from New Jersey to California - and even Sweden and Australia. Whether your company is conservative, casual, edgy, or somewhere in the middle, Dan Antonelli and his team of talented designers will create a custom, hand-illustrated logo and identity package that precisely suits your business. And unlike many other firms, we never use clip art and we don't outsource the work overseas. All design and development is performed in-house, by our Creative Director Dan, and Senior Illustrator Jeff. You will work directly with Dan on your brand development. We start from scratch on every design, because every business is unique. We think every logo should be, too. Click here to check out some samples, or click here to learn about what it's like to work with us.
After creating your logo and collaborating with you to develop a brand vision and strategy, we can create corporate style guides to ensure that your branding is properly executed across other platforms and isn't diluted.
We will implement your branding on unique, eye-catching stationery that lays the foundation for your corporate identity. Why stationery? Because we believe it makes or breaks your company’s first impression. It’s much more than just your logo on top of the letterhead, and that’s why we include it with our branding package. In addition, to create a cohesive look and feel across other platforms, we can implement your branding on your outdoor advertising, vehicles, company uniforms - and more.
Imagine, if you will, that your brand is the heart that gives life to your business. Now imagine you need a new heart. Does it really make sense to try and outsource that enormous responsibility to a group of people you don't know at all? Would you go to a surgeon you've never met? Investing in the lowest common denominator for your brand virtually guarantees one thing: the lowest common denominator brand. We think your business deserves more (and sometimes, we're surprised that businesses don't believe in the inherent value of their brand).
Sites offering unlimited designs, designers and concepts sound great. But dozens or hundreds of really bad logo “concepts” created by inexperienced, uncaring “designers” making a dollar an hour usually only serve to waste your time and money. The result? Useless “logos” that rarely, if ever, serve your strategic marketing objectives.
When you consider a firm to design your logo, you'll probably notice that most large firms don't want to be bothered working with small businesses. We, on the other hand, have built our whole company around them. We doubt you'll find another marketing partner who's more passionate and prolific in their work with small business branding. We live and breathe small business logos, and no one will ever care as much about your brand as we do. After all, we created it!