At the branding studio of Graphic D-Signs, we create stunning character-styled logo designs and mascots for your business. A quality character logo design can say a lot about your business - and give the viewer a unique appreciation for the quality known of businesses from the mid-century. character logos are wholesome, they instill confidence - and the designs resonate well with the viewer. The sense of nostalgia in character logo design is comforting. Not only that, but character logo design and mascot logo design can communicate longevity - the feeling that the business has been around for a very long time as well as create an image that is more memorable to the viewer. As a logo design genre, character logos is probably our most favorite type of logo design for small businesses. It takes a lot of research - but character logo design is very rewarding. See below for character logo design samples or view our other portfolio of character logo designs here.
Our character logo design and branding or mascot logo design work begins with a conversation with the client, and research into their market, and core client base. We then craft several character logo design concepts, all hand rendered. We never use clip art. Click here to learn about our process, and how it works to get a character brand for your business.
Once the character logo is designed, you can feel confident that our crew can than also build the rest of your marketing in a similar style - whether it be a web site, brochure, or stationery.
Graphic D-Signs President and Creative Director, Dan Antonelli, personally oversees the character logo design process, with illustrator Jeff Devey. With a unique background in traditional sign painting, coupled with a BA Degree in Advertising, Dan is an expert on logo design for small businesses. Dan is also the author of Logo Design for Small Business, and Logo Design for Small Business 2, which contains over 175 logos he created at the Graphic D-Signs studio, as well as tips and strategy for effective and striking small business logo design. Dan also gives lectures and workshops on logo design and branding, and is a frequent feature writer for several trade magazines. For more reasons why you should choose GDS as your character branding design agency, click here:
Below are some examples of character logo design, and for even more sample designs, click here to be taken to our character logo design gallery.
character-themed logo design for a tailor in Chester, NJ. Illustration work all done from scratch.
Character-themed logo design a bar in Hoboken NJ.
Character logo design sample, this Air Conditioning & Heating Company based in California. They get a great response from their trucks, which are based from the logo. View their case study here.

Character logo design sample, for famous pork store in Brooklyn, NY. This logo won a few awards for us.
This character-styled logo design was for a chain of dry cleaning stores in Rhode Island. They've had nothing but positive feedback since we integrated the new brand. View their case study here.
This character artwork was commissioned by a company that was opening a soda shoppe. Note the detail in the lettering, shown at right. This prismatic-styled effect on the lettering was a technique employed by many sign painters in late 30's. All the lettering for this logo was built from scratch.

This character logo design was created for a dairy distributor here in NJ. Note the detail of the illustration, shown at right. This artwork was entirely built by hand - and employs common 'posterizing' techniques that sign and billboard painters used to employ.
This Long Island based dance studio hired us for a mascot themed logo design for their new studio.
Character themed logo design and brand identity for ice cream parlour in the UK.
Unique mascot developed for this vehicle wrap design and brand identity for Allegiance Heating and Cooling in Chicago.
Fun character logo design sample for a glassworks company who wanted their logo to resemble a character German Beer style.
Fun character logo design sample for an established electrical contracting company. The drop shadow on the lettering uses different shading to help create the illusion of depth. A more common technique employed by sign painters.
Cute, character styled and mascot illustration on this logo helps foster a positive image of this contractor's business.
Panel based character logo design, with fun illustration.