Recently we've been recommending our clients to
join the Social Marketing phenomenon. Why?
Because it can become extremely advantageous to
their business. With Social Marketing you have a new
(and cheaper) way to stay in front of your clients
through constant and relevant interaction, which helps
you stand out as a forward thinking company (and of
course bring you more qualified leads).
Peter Shankman is well known in the Social
Marketing world, giving advice on the most beneficial
programs and how to use them. He advocates 4 rules
to follow when you endeavor in Social Marketing:
TRANSPARENCY: Transparency means
we as customers like to feel that the companies we
use want us to know what is going on with them, and
that they aren't keeping any secrets. This gives us a
comfort in working with them, and gives the company
more fans and a positive viewpoint.
RELEVANCE: Relevance refers to giving
your clients what they want. The first step to
succeeding in this is asking them what they want. The
next step is implementing their feedback into your
marketing. The media landscape today is fragmented
(and so is your client base), so learn who they are,
and what they are looking for. It may be more upfront
work, but it will be beneficial in the long run.
REVENUE: In making sure that you are
Transparent in the marketplace and relevant in your
message, you must also see revenue. If you aren't
seeing revenue, you are doing something wrong.
Remember, 90% of first time communication comes
from written word. So hire a copywriter or take a class,
because on average you only have 2.7 seconds to
gain a new client.
TOP OF MIND: Finally, what we think
Social Marketing does more than anything is help you
to stay at the "Top of (your client's) Mind." If you are
consistent with sending out a message to your clients-
whether it is through Facebook, your Blog or an Email
Newsletter- you are helping keep you (and your
company) at the front of their mind. So, when they do
need you for something, they immediately know who
to call. On average we talk to 1% of our network- and
that is what we expect. Anything above and beyond that
is additional and pleasantly recognized. Don't you
want to stand out? 
Ready to get started? We can help.
From
set-up, to up-keep we offer as much or as little help as
you need. Our team of copywriters and designers can
run, manage and execute your entire social marketing
campaign or train you in how to get started. E-mail or
call Brianna at
[email protected] or 908-835-9000 x114 for
more information.
Don't forget to join our Facebook fan page either!
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Starting
with the logo design, we developed a
brand that could be carried through the rest of their
marketing materials. We then moved onto package
design where our goal was to make sure that the
package would stand out when on a shelf, and attract
prospective buyers to it. Brochures, websites and
trade show booth followed, utilizing the same design
elements of their branding. 
