Case Studies
View Work:
  • 1MCC
  • 2MCC
  • 3MCC
  • 4MCC

An image makeover creates new opportunities.

When Michael Mills, owner of MCC Recycling, was selecting a design and advertising partner, he chose us because of our all-in-one approach to marketing smaller companies. We took a look at everything MCC was currently doing and devised a plan to take the company to the next level. Starting with the branding, we created a clean, consistent logo and began implementing it on various media, including stationery, web site, proposals and brochures. The new branding was such a success it was even noticed by J. Crew, who used MCC’s embroidered logo on the front cover of their catalog. And the search engine work we did on the MCC site continues to pay big dividends, making its ROI a no-brainer.

Working with a young entrepreneur like Michael was a pleasure for us. It's fun working with clients who get just as excited about the work we’re doing as we do—and who appreciate the passion we bring to the table for their project.

What the client says:

"Regardless of your business type, every entrepreneur knows that sales are the first step to growing a business. Without a great sales strategy, even the greatest ideas can go overlooked. That was exactly our philosophy years ago when we opened our doors for business on day one. Our only problem? We didn't know the best strategy. So we started the only way we knew how, cold calling and knocking on doors. In a nutshell, that was two years of frustration.

We knew that we needed a web site, and we knew that it had to be good. We needed a web site that could rival any major corporation and make us stand out from the crowd. We knew we needed to take our marketing program a couple steps forward; we just didn't know how. Then we met Dan at GDS.

Dan and his very talented team at GDS sold us on the complete package. Starting at the core, they developed our new brand and set the tone for all our web and print work to follow. They delivered a new logo, stationary, vehicle wrap design, trade show booth, brochures, print ad, and most importantly our web site. During a recent sales walkthrough with five of our competitors, the owner complemented us on our business card. They took a second look, and before the walkthrough even started, our brand was stuck in their head.

In our business, we are constantly investing in our own company. From trucks and equipment to real estate, we have always known the value of having the best. Our "investment" in our marketing program, was one of the best decisions we have ever made. Two years ago we begged people to do business with us. Now, our web site generates 5-10 leads per week, and we can barely keep up with meeting all our potential new clients.

GDS is an integral part of our marketing program, and I couldn't imagine doing it without them. GDS doesn't cost us money—they make us money." - Michael P. Mills, Co-Founder, MCC Recycling Services