Case Studies
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Building a better brand for this New Jersey
trucking company—online and on the road.

When Edison, NJ-based Mario's Express wanted to rebrand themselves and give their sales team better tools, they turned to us to make it happen.

We started with a logo, which had some roots in their earlier brand. Taking design cues from the logo, we set up a consistent look and feel on their stationery and business cards.

Next came a larger collateral piece, consisting of a combination pocket folder and brochure with inserts and a business card die cut for the last page. The inserts could be customized, depending on the prospect, and the folder could also house proposals.

Finally, we redesigned their site and created a modern, online presence for prospects to learn more about Mario's. We also did search engine optimization, resulting in top search results for dozens of industry terms.