Case Studies
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This Rhode Island dry cleaner now delivers courtesy—as well as a memorable image—to their customers.

The only thing more fun than building a retro-themed brand for an established Rhode Island dry cleaner was hearing about the results of our efforts.

With a name like Courtesy Cleaners, we knew that the branding should reflect what people used to expect from service companies: great service. So, we felt a retro-themed brand would fit the bill, and that a custom icon (and complementary hand-drawn typography) would instill that emotion. We also came up with a great tagline to complement the design: 'Your Clothes Deserve Courtesy’.

We took advantage of the five large delivery vehicles that Courtesy uses throughout their six locations, and devised a clever and memorable layout that stands out in traffic, is easy to read and remember and reinforces the core branding.

The web site, stationery and in-store signage all carry throughout the new Courtesy branding.

What the client says:

"Graphic D-Signs is an unparalleled marketing partner for Courtesy Cleaners. Thanks in large part to your creativity, our sales are up, even in this economy! We have benefited from your experience, accessibility and high levels of full service. While we adore the positive feedback we've received about your work, we're even more impressed by the pivotal role your work plays in helping us achieve our growth objectives.

Now I get to focus on what I do best - and leave the advertising of my business to Graphic D-Signs. Let's face it, my business can't afford a full board marketing department but working with Graphic D-Signs give me access to the best marketing talent available to me on a part-time basis. They listened and then developed a precise advertising strategy that works in conjunction with my corporate strategy. You can't get that from an advertising salesperson."

" - Peter Baffoni, CEO, Courtesy Cleaners, Johnston, RI