NJ Web Design, NJ Logo Design, Website Design New Jersey, NJ Advertising Agency, NJ Graphic Designer, New Jersey Logo Design, Advertising Agency NJ | Graphic D-Signs, Inc.

A niche company gets a premium brand makeover.
(And we got to hang out in San Diego—bonus!)

While visiting one of our clients in San Diego (Mauzy Heating and Air) last March, we were introduced to the folks at Aspire IRB, who were looking for a design company to rebrand their company and handle a multitude of other advertising and marketing tasks.

We met at their office, and looked over all their current collateral. It was functional, yet somehow devoid of their personality and corporate culture. They gave us the task of capturing the uniqueness of their service, and developing a brand that stood out from their competition.

After researching their competitors (with the same old boring, staid branding approaches), we came up with a new mark that captures their core messaging—and more importantly, their personality.

The web site, sales collateral and trade show booth designs soon followed. Somehow we managed to get all this done in a very short timeline so they had all the tools in place for a big trade show.

We are trying to find a way to justify another trip out there to visit them, as San Diego makes New Jersey look, well, so New Jersey.

What the client says:

""My company was looking to change its image in order to become a more competitive force in our market. At that point, I remembered how I had recently viewed the web site of my friend at Mauzy Heating & Air and remembered how much their web site and marketing materials took my breath away. Fortunately, Dan and his colleague Brianna had already planned a business trip to San Diego in early February.

At Aspire, we were interested in updating the entire look and feel of our company. We wanted something that better represented our personalities and San Diego. This included a new logo, stationary & envelopes, business cards, brochures, trade show booth and a new web site. At that time, we didn't believe the current portrayal of our company was the same level as our competition. After our initial in-depth meeting, we received the proposal. It was a “no-brainer” that Graphic D-Signs was the company we wanted to work with. Their work was unparalleled and their prices were extremely competitive. The only problem was our first trade show was in six weeks!

They began work immediately. While working with the team at Graphic D-Signs, it truly felt like we were the only company they were working with. We also felt like we were part of their extended team. Day after day we were amazed with their creations and the entire project was completed in six weeks-right on time! We couldn’t be more excited with our new look. We have had hundreds of positive comments, emails and phone calls from current and prospective clients regarding the rebranding.

We have since successfully completed two industry trade shows with our new booth and materials. It really created a lot of attention and positive energy! I feel like we have only touched on what the Graphic D-signs team has to offer and look forward to a long lasting relationship." - Michele R. Baptista, CIP, President of Aspire IRB