dan antonelli sheds some light on the
dark and mysterious world of logo design.
Books that take the mystery out of small business logo design.
Graphic D-Signs owner, Dan Antonelli, is a design industry celebrity. His books, Logo Design for Small Business, and Logo Design for Small Business 2, have been widely acclaimed by his peers in both graphic design industries and business arenas. While many logo design books today focus on pie-in-the-sky branding projects that most designers will never be a part of, this book actually focuses on design issues that nearly every designer encounters when working for small businesses - like contractors, landscapers, bakeries and flower shops.
Logo Design for Small Business 2, by Dan Antonelli
Get your hands on an autographed copy of Dan Antonelli's follow-up book, Logo Design for Small Business 2, featuring over 175 actual small business logo samples and their detailed explanations. Like the first, Dan's second book focuses on logos for small businesses, providing tips and theory on logo design, development, color usage and layout. It also provides detail about the distinguishing characteristics of small business logo design, and how it differs from corporate logo design.
Over 5,000 copies of the first book have sold to date, so if you liked book 1, be sure to pick up book 2! This full-color book is available for purchase through our web site for $25, plus $4.05 Priority Mail shipping & handling. You may also call us directly to order via credit card.
Read more about Logo Design for Small Business 2
In Logo Design for Small Business 2, veteran graphic designer Dan Antonelli takes a closer look at the gratifying work of creating powerful, creative logo designs for small businesses that are the mainstay of our economy. Dan shares his approach to this work and delivers a look at the thinking behind over 175 hard-working logos created by himself and other outstanding designers, including Mike Erikson, Jeff Fisher and Rich Dombey.
Here are some of the issues you’ll explore:
- Why designing a logo primarily for print usage may hurt your clients
- Why corporate logos may rely on safe typography and a simple graphic, yet many small businesses are better served by a colorful design with trendy typography and bold graphics
- How your logo design can make a small business look bigger—or even like a franchise
- How to educate your small business clients about the power of their logo
Logo Design for Small Business, by Dan Antonelli
Dan Antonelli’s first book on logo design, Logo Design For Small Business, features over 100 of his designs created at Graphic D-Signs, Inc. The book focuses on logos for small business, with tips and theory on logo design, development, color usage and layout. There are also tips about for artists about logo sales. Over 5,000 copies have been sold to date.
This full-color, 72-page book is available for purchase through our web site for $25, plus $4.05 Priority Mail shipping & handling. You may also call us directly to order via credit card.
Read more about Logo Design for Small Business
Here are some of the issues you’ll explore:
- Dissecting logo designs and breaking them down into easy-to-understand models
- The importance of distance legibility in small business logo design
- Making the logo the foundation for a simple, small business marketing campaign
- You may also buy unsigned copies of the books at SignCraft Publishing for $25 (1-800-204-0204) or at Amazon.com.
A Quick Overview
The Real World Logo Design
While it may be fun to get involved in the branding plan for a large corporation, most designers spend much of the creative years developing brands for smaller companies. And the branding needs of these smaller businesses are handled differently than larger ones. These books explore some of the concepts critical to the success of a small business logo. They also help debunk some of the design snobbery commonly found in other logo books.
Logo Design Models Help Take the Mystery Out of Great Logo Design.
Both books help break down the formulas, or 'models' of successful small business logos, giving designers a format to follow when designing logos for their clients.
What Was the Artist Thinking?
Most logo books give little or no insight into the thought processes behind the showcased logos. These books, on the other hand, get you into the mind of the designers as they lay out what went into their logos. Everything is explained in an easy-to-understand, “how” and “why” manner.
